Global icon J Balvin highlights the key moments and people that spurred his career to the apex of pop culture. “Of the cowards, nothing has been written,” says the Colombian artist. “You always have to take risks to do something new. Even though change in the beginning is a little painful, in the end you see that the results are excellent.” And Balvin’s results are full of excellence.

Bruno Mars doesn't walk; he glides. It’s as if he’s perpetually ready to perform a Motown-style choreography set in front of tens of millions watching the Super Bowl (which he has done twice in the past four years)—even easing his way into a suburban L.A. pizza parlor, where moments earlier, his sexy, chart-topping 2012 hit, “Locked Out of Heaven,” was on blast, as if anticipating his appearance. Mars just has that aura. His outfit is straight Fania-era salsa/blaxploitation swag—Gucci cap over his curls; sunglasses; an open shirt, floral and teal; tan shorts; dress shoes (no socks, to accentuate those smooth legs); and minimal gold jewelry.

Interviewed Brazilian superstar Anitta for TIDAL's In Conversation series.

Culture isn’t a word we use lightly. In particular, Latinx artists use their culture as fuel for their creative process and lives. Whether it’s their favorite dicho from their abuelita, being raised on ‘Chente or Celia, or, even, a dirty chiste, For The Cultura, an exclusive interview series with Latinx artists, captures all the various characteristics that make Latinx one of the most unique people on the globe.

Interviewed reggaeton legend Nicky Jam for TIDAL.

In another world, you could easily see Camila Cabello as a typical 20-year-old college sophomore, hitting the books, enjoying her friends, engaged in the issues of our time—taking part in anti-Trump protests, for example—but also going through the normal growing pains of anyone making the transition to adulthood. You could easily imagine her college adviser writing, “Camila’s reserved but she has such a bright mind. I’m excited for her future.” Well, her future is here. Because in this world, she’s Camila Cabello, a hitmaking singer/songwriter who just broke free from the manufactured yet super successful pop group, Fifth Harmony. One of her teachers in this realm is the Obi-Wan Kenobi of pop starlets, Taylor Swift. Yet, Cabello, a Cuban and Mexican immigrant, is her own woman. And, with her background, it’s paramount for her to share her story of perseverance and triumph as a solo artist. Her Latina photo shoot—for one of her first solo cover stories—took place in New Jersey’s Union City, a gritty town robust with Latino immigrant sabor and culture. It’s fitting for Cabello. During the interview she sits Indian-style, answering each question in her distinct smoky voice. She doesn’t run away from uncomfortable topics—she tackles them head-on. She doesn’t know any other way. This is Camila Cabello—solo star.

Interviewed Colombian reggaeton star Karol G for TIDAL.

Albert Einstein was a genius. He was also a horrible dresser—seemingly always disheveled, wearing oversize sweaters—and that hair. Oh, for the love of Pantene, that hair. In comparison, modern-day genius Lin-Manuel Miranda is the coolest motherfunker on planet Broadway—sporting a Fania-inspired T-shirt (“Todo Tiene Su Final”), his hair slicked back in a colonial pony-tail—not a man-bun, thank God. But Miranda does have one thing in common with Einstein: He looks tired.

Interviewed and booked Paloma Mami for TIDAL's Rising docu-series.

Ryan Guzman’s shirt is open. His abs appear golden, even heaven-sent, in the brilliant afternoon light that bathes the Hollywood Hills. For someone shooting his first Latina cover, the 27-year-old Mexican American actor appears at ease — no jitters, just chill. It helps that his partner-in-style is Jennifer Lopez, his costar in the The Boy Next Door, set for release in early 2015. The iconic boricua superstar, who has graced the cover of Latina numerous times in the magazine’s history, takes total control of the shoot and the day. “There’s too much rock in the background,” she says with authority, looking over the photographer’s test shots. With absolute confidence, she steps into a backless tiered Thomas Wylde dress that could’ve been plucked directly from a runway. Guzman wears a tuxedo better than James Bond. “She’s ready for you,” a Lopez handler tells him. “And I’m ready for her,” Guzman replies without missing a beat, betraying his playful California upbringing.

Interviewed and booked Mexican duo for TIDAL's Rising docu-series.

She's a Snapchat queen today: Demi Lovato’s makeup and eyebrow game is so strong and her lip-syncing so on point (doing Cher’s “Believe,” of course) that she could win RuPaul’s Drag Race without ever touching an elimination stage. She even has a heart-shaped mole! Alas, the whole visual effect is simply created by one of the app’s filters, which Lovato uses to contort her face as crazily as she pleases. “With Snapchat you don’t have to worry about it looking a certain way,” says the unfiltered Lovato, looking snug and comfy in an oversize yellow Moschino sweater and Clark Kent–style glasses at the Malibu home where she just completed her latest Latina cover shoot. “I have so much fun with the filters. I love it.”

Uneasy lies the head that wears a crown, they say. Especially if the kingdom itself appears to be vanishing. But if you’re Marc Anthony, the undisputed king of salsa, you never give in. You just tilt your crown, recruit your ablest knight (in this case, longtime producer Sergio George) and storm the castle—releasing 3.0, your first album of original salsa music in nine years, undoubtedly the most exciting thing to happen in the genre in a long time. There is trouble in the realm, to be sure. In the first six months of 2013, according to Billboard, Latin music album sales declined to 4.3 million—14 percent lower than during the first half of 2012. But with more than 11 million albums sold worldwide in his career, we wouldn’t bet against Anthony’s ability to pump up those numbers considerably.

Carmelo Anthony is on a mission. He’s had it in mind since he entered the NBA in 2003. Yet this goal—to build sports venues for kids in tough neighborhoods—doesn’t culminate with a ticker-tape parade for his New York Knicks. Since 2010 Anthony’s charity, the Carmelo Anthony Foundation, has restored three basketball courts in his late father’s homeland of Puerto Rico and also held various fund-raising events such as celebrity softball and golf games on the island. Last summer the foundation renovated its third court in Bayamón, and the basketball player has said he looks forward to revamping more of Puerto Rico’s courts in the near future.

As Americans, a country built almost entirely by immigrants, it's only natural that our beliefs and behaviors are affected by the immigrant traditions of those that came before us. Inside MY DNA, a video podcast hosted by TIDAL editors, Jesús Triviño Alarcón and Adelle Platon, as well as rotating co-hosts, will showcase freewheeling conversations with artists, across genres, who are also products of immigrant households, and unpack the similarities and differences that inform and inspire every aspect of their careers and lives.

Fresh Cuts is a video series set in barbershops and beauty salons featuring artists getting groomed, while discussing their style evolution, among other topics, in a wide-ranging conversation.

Let's start with what Demi Lovato isn't, which is the kind of 21-year-old who’s too self-absorbed to listen to advice, who mindlessly parties like it’s 3013 and wanders through life without any realistic goals. No, this young woman is the complete antithesis of that 21-year- old. Yes, she’s a judge on Fox’s music competition show The X Factor. Yes, she’s a Billboard-charting musician— her fourth album, Demi, sold more than 100,000 units in its first week and its lead single, “Heart Attack,” has sold more than 2 million units. And this fall she returned to acting with a six-epi- sode arc on Glee. But she knows there’s more to life than career success. Lovato has survived her own personal storm and come through with a wisdom beyond her years. Her mature demeanor is a positive by-product of her struggles with depression, bulimia and self-mutilation, which led her to rehab in 2010.

Watch as the singer, reality star, host, and entrepreneur sits down for a candid chat about growing up Latina and how instrumental her family has been in her success. Branded content presented by Lincoln Motor Company.

It begins with one thunderous, window-shattering, high-pitched squeal outside of the Hard Rock Cafe in Times Square. It’s another hustle-and-bustle day in New York City and the screams, courtesy of tween and teenage girls, are so overwhelming you’d think Guillermo del Toro’s latest horror movie just premiered. But the yells are not for bloodcurdling film scenes—they’re reserved for the ladies of Fifth Harmony.

Mention the name Ice Cube today, and images of a lovable family guy with a house in the Hollywood Hills may come to mind. Quite a contrast from the mean-muggin' . . .